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Do you know if your startup is ready to begin marketing? Find out with these tips.
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Do you feel like 😱 when planning your content calendar? Use these content calendar planning tips to create multiple pieces of high quality content from one piece, and maximize the value of the work you have already done. Trying to post several times a week on multiple social media channels, your blog, newsletter, email(s), andContinue…
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TL/DR: Content strategy is about more than just good content. It is about creating the right content that matters to your audience, and aligns with your goals. Getting people to view your content is easy: Your social media specialist may brag about the likes and shares, but where is the real value? Have you sharedContinue…
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Faced with budget cuts? How do you choose between investing in marketing or sales?
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One of the biggest marketing mistakes you can make is assuming that you know your customer. Personas help you get into the mind of your buyer, driving better and more efficient marketing decisions.
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Create customer personas to discover new insights and reveal fresh perspectives for your marketing! This customer persona checklist will is a guide to get you thinking like your customer.