How much does it cost to work with Kate Turner Marketing?
Every engagement is scoped based on the goals, size, and complexity of the organization.
Initial marketing strategy sprints typically start at $15,000–$20,000 for smaller or less complex organizations and increase based on the depth of research, number of audiences or business units involved, and scope of the strategic work.
After the initial strategy engagement, ongoing strategic marketing partnerships typically start at $3,000–$5,000 per month, depending on the level of leadership and support required.
We’ll define the scope and investment before work begins so you know exactly what is included.
What is included in a marketing strategy sprint?
Every sprint is built around the business goal you’re trying to accomplish rather than a predetermined list of marketing deliverables.
Most engagements include some combination of stakeholder and audience research, competitive analysis, marketing and content review, positioning and messaging, audience strategy, content and channel strategy, measurement, and a prioritized marketing plan.
The goal is to determine what marketing needs to do differently to support where your organization is headed.
How long does a marketing strategy engagement take?
Most initial strategy engagements take approximately three months.
The timeline varies depending on the complexity of the organization, the amount of research required, stakeholder availability, and the decisions we need to make.
What does a marketing strategy consultant do?
A marketing strategy consultant helps connect your organization’s larger goals with the marketing decisions needed to support them.
That can mean identifying the right audiences, sharpening your positioning, improving messaging, determining where to invest your marketing resources, strengthening sales or fundraising support, defining useful measurements, or deciding which marketing activities should stop.
The work happens before—and guides—the tactics.
Do you implement the marketing strategy too?
In most cases, yes. Our work always begins with strategy. Once the direction is clear, some organizations take the plan back to their internal marketing team or existing partners.
For most, we remain involved as an ongoing strategic marketing partner—guiding implementation, planning initiatives, managing outside partners, evaluating opportunities, and helping keep marketing aligned with organizational goals.
We can also help identify specialized partners when additional execution expertise is needed.
Do you replace an internal marketing team or agency?
Usually not. We often work alongside internal marketing teams, communications staff, business development or fundraising leaders, agencies, freelancers, and other specialists.
Our role is to provide the senior strategic direction that helps those resources work toward the same priorities rather than operating as a collection of separate tactics.
What is the difference between a marketing strategy consultant and a marketing agency?
Most marketing agencies are hired to execute specific services such as advertising, SEO, social media, website development, or content production.
We start one step earlier.
We look across the organization, market, audiences, marketing activity, and business goals to determine what should be done and why before deciding which tactics or vendors are needed.
Because we aren’t trying to sell a particular marketing channel, our recommendations are based on what makes the most sense for your organization.
Do you work with both businesses and nonprofits?
Yes. We work with established B2B organizations and nonprofits facing a meaningful growth or organizational goal that their current marketing strategy is not designed to support.
The specific outcomes may be different—revenue growth, market expansion, stronger pipeline, donor growth, retention, participation, or organizational positioning—but the strategic work starts in the same place: understanding where the organization is headed and determining what marketing needs to do to help get it there.
How do I know whether I need a marketing strategy consultant?
You don’t need to diagnose the marketing problem before reaching out.
Often, organizations know they need something to change but aren’t sure whether the issue is positioning, audience, messaging, content, lead generation, measurement, marketing operations—or several of those things working together.
A good starting point is simply being able to answer: Where are we trying to go, and are we confident our current marketing can get us there?
