Kate Turner Marketing, LLC

The Problem: Great Work, Difficult Conversations A fractional HR consultant came to me because he could not articulate his differentiation clearly to prospects, and he was convinced it was costing him deals. Once we started talking, I realized he had a really distinct point of view and an interesting take on the purpose of HR… Read more: How a Fractional HR Firm Fixed Their Unpredictable Pipeline by Rebuilding Messaging from the Buyer’s Point of View

Buyer context is the missing throughline in your marketing strategy. Without it, your messaging stays generic and your positioning stays vague. Here’s how to fix it.

You’ve built a real business. Consistent clients, predictable revenue, solid delivery systems. You’re running a company, not just figuring things out. But your marketing feels fragmented. Haphazard. Like you’re going through the motions without knowing why or what’s working. This is marketing drift. Your business is moving forward, but your marketing is just along for… Read more: Why Your Marketing is Drifting (And What to Do About It)

Founders struggle to explain their value because of the curse of knowledge. Learn why your B2B messaging sounds generic and how to bridge the buyer gap.

The Difference Between Pain Points and Buying Triggers If you ask anyone how to build a B2B content strategy, they’ll probably tell you to “talk about the pain points.” Tap into their emotions, point out what is structurally broken, empathize with the frustration. And those people are not wrong. But they are missing something crucial.… Read more: Why Your B2B Content Strategy is Struggling

B2B content creation is painful. But it doesn’t have to be. You’re literally surrounded by ideas, perspective, and options… you just need to extract them from your head. Here’s how. Let’s imagine that you’re on a sales call with a prospect who’s been struggling with the same problem for six months. They’ve tried three different… Read more: B2B Content That Converts Starts with Extracting Your Genius

Content pillars promise simplicity but deliver complexity. Learn why B2B founders struggle with pillar-based strategies and discover a flexible framework that actually works.

Here’s the paradox that’s breaking B2B content strategies right now: Content has never been more critical to your business. And buyers have never been better at ignoring it. Your buyers need information (i.e. your content) to help them make decisions. They are researching solutions, comparing vendors, making shortlists. They need use cases, testimonials, features, pricing,… Read more: Why B2B Content Strategy Has Never Mattered More (And Why Most Content Strategies Miss the Mark)

How to escape pillar prison Most content marketing advice centers on content pillars. Pick 3-5 business priorities to talk about. Map out your editorial calendar 3-6 months in advance. Stay focused. Stay consistent. Stay on track. I used to follow this advice religiously. I built elaborate editorial calendars. I defined 3-5 core topics and planned… Read more: Why Your Content Strategy Feels Suffocating

According to the new 2025 Agency Core Research Report, nearly 43% of agencies say finding new clients is harder than ever – up from just 15% in 2023. “We need a better strategy for pipeline growth” is something I hear from nearly every agency owner and founder I talk to. Not a surprise when… That disconnect… Read more: Where to Focus Your Pipeline Growth Strategy