Work With Us

You’re doing powerful work. It’s time more people knew about it.

You have incredible stories to share — from your programs and your people. What you don’t have is the time, the system, or someone to own and execute a strategic storytelling program.

That’s what we do. Your stories are your most powerful asset. It’s time to use them to attract more support for your mission.

Schedule a Discovery Call

The Problem We Solve

You have a lot of people doing powerful work — the trouble is, no one is telling the same story about your organization. Stories are what drive engagement and connection with your audience. Yet, your blog, emails, social content, and campaigns are competing with everything else for attention and time. No one is leveraging your most strategic marketing asset.

We fix that — so you can stay focused on your mission, while we tell the stories that engage and retain your supporters.

The Strategy & Story System

Phase 1: Listen

Conversations with the people your mission runs on — supporters, board members, partners, and the people you serve. We surface the reasons why people first engaged with you, what matters most to them and why, how they describe you to a friend, what they still don’t understand about the work.

We also take inventory of what you already have: the website, marketing materials, publications, social media, and more. We find what’s working, what’s inconsistent, and what’s missing.

Your time: one 90-minute session at the start, plus help identifying who we should talk to. Typically takes about 4 weeks.

Phase 2: Build

We create a single source of truth that defines who you are, what you do, and why it matters — in the language your supporters actually use. We map your audiences and what each one needs to hear and build a messaging strategy to reach them. Then, we design a content strategy for how to amplify your best stories across your marketing and communications channels.

Your time: roughly one 60–90 minute working session per week. Typically takes about 4 weeks.

Phase 3: Telling

Sharing impact stories is your most powerful marketing tool. We don’t wait to have every detail of the strategy buttoned up before we start creating content. As soon as we know what’s true about your organization, we start putting it into the world: content, email, social, website messaging.

By the end of 90 days, you have a foundation, a library of stories, a working content rhythm, and the first evidence of what’s landing.

Ongoing

Once the foundation is established, we stay on as your partner to run the system. We serve as your marketing and communications strategy advisor and fractional chief marketing officer, designing and executing your marketing plans on a cadence your team can sustain. Email. Social. Campaigns. Publications. Messaging. Collateral. We help you develop the strategy to communicate your mission and provide the support to make sure it happens.

We meet regularly to plan, review what’s working, and keep the strategy sharp as needs evolve. We’ll also coordinate and manage any outside partners — design, video, web, advertising — so they have consistent and clear direction that keeps everyone on the same page.

Key Outcomes & Deliverables – first 90 days

Interviews with your supporters, synthesized into language you can use in messaging and content
A marketing and communications audit — what you have, what’s inconsistent, what’s missing
A clear articulation of who you are, what you do, and why it matters
Audience map: what will resonate with your various constituent groups
A library of stories, ready to publish and share
A content plan for email, social, blog, and collateral
Advocate-ready language, so everyone tells the same story
Regular planning, review, and reporting

Investment

We keep it simple and predictable with a flat monthly fee that is scoped based on the size and complexity of your organization. Typically starting at $3,500 per month, with a six-month minimum to start, then 30 days’ notice to cancel after that.

Book a Discovery Call

Katie’s ability to create messaging that is unique, attention grabbing, and impactful is unmatched, from social media posts, to emails, to blogs, to stories and more.

Katie took the time to really understand our vision and goals, and worked with us to clarify who we are and how we communicate that to the world.

We worked with Katie to plot a path to building brand awareness, and have now executed better branding, clearer positioning and messaging

Ready to Get Started?

Book A Discovery Call

Explore Our Thinking

Frequently Asked Questions

How is this different from hiring a marketing agency?

Many marketing agencies do their best work when there is an in-house marketing director who can direct the strategy, navigate the key stakeholders, and make key decisions on behalf of the organization. If you do not have that role in place, then the agency will look to you for guidance — which will require your time and expertise in marketing that you may not have. I fill that gap for you — serving as the strategic marketing leader working in your interest. If agency services are needed down the road, I can help source the best partner and provide them with the right guidance that gets the best results for your investment.

Can’t I just hire a good copywriter to write content for our blog and emails?

You can, and that might be enough for you. But most copywriters are not strategists, which means you will need to provide the content plan and editorial direction. Copywriters are hired to write words. If the underlying clarity about who you’re for and what you actually solve isn’t there, better words on top of that won’t fix it.

I’m already working with a [social media, website, SEO, advertising] agency. Does this still make sense?

Often it makes more sense, not less. Agencies execute. They post the content, build the website, run the ads, optimize the SEO. What they don’t typically do is establish the underlying clarity about who you’re for and what you uniquely solve. When that’s missing, even excellent execution underperforms. Most of the agency relationships my clients are already in get sharper after the foundation work, because the agency finally has a strategic direction to execute against.

We worked with a marketing consultant before and the work never made it into anything. Why would this be different?

That’s the most common pattern I see in second-time engagements. The positioning work was technically correct and never made it out of the deck. That is why after we complete the strategy work, I stay engaged as your advisor and fractional CMO to ensure the work is executed consistently and delivers the results you need.

Who actually puts the new messaging into our website, sales deck, and LinkedIn?

You do, with my support. Strategy delivers the foundation. Story delivers the messaging itself: language for the website, language for sales conversations, talking points for your team, content prompts for whoever’s writing. I’ll review the final implementations and flag where the new messaging is getting diluted or quietly rewritten back into old habits. The actual updates live with your team. (For firms that want hands-on implementation help across the website, decks, and content, ongoing partnership covers that.)

How much of my time will this realistically take? I’m already maxed.

Most of the time investment goes into working sessions with me, where the goal is to get the thinking out of your head efficiently. Plan on roughly 1-2 hours per week, sometimes less. The biggest time cost isn’t the meetings. It’s the part you’d be doing anyway: thinking clearly about your organization and vision. The engagement just makes that thinking productive.

My partner/team/board has spent a lot of time on our current messaging. How do I bring this up without it feeling like criticism?

This is one of the harder internal conversations. The reframe that usually helps: the messaging worked. It got you here. The fact that it’s not working anymore isn’t a failure of the messaging or the people who built it. You’re not asking for a redo. You’re asking for what comes next.

Can I fund this using a capacity grant?

I can’t speak on specific grant criteria, but past clients have used capacity-building grant funds to pay for my work and the work of related marketing partners and agencies.