Predictable Pipeline with Less Guesswork.
Your work is solid, but your pipeline is erratic. I help B2B consultants and small agencies translate what they do into language buyers recognize, trust, and act on — so the right leads come in and sales move faster.
WE WORK WITH FOUNDERS WHO WANT
Attract more right-fit leads who are eager to start conversations.
Sales conversations that start warmer and move faster.
A pipeline that is easier to predict and revenue that grows over time.
THE PROBLEM WE SOLVE
Clear to You. Confusing to Your Buyers
You know your work delivers real value. Your clients get results. But when it comes to attracting new business, something isn’t clicking.
You’re publishing content. You’re having sales conversations. Yet leads feel inconsistent and deals take longer than they should.
The problem usually isn’t effort or tactics. It’s that buyers don’t recognize themselves in how you describe what you do.
When that happens, pipeline slows — no matter how good your work is.
Most Messaging Fails Before Buyers Even Evaluate It
Founders tend to explain their business from the inside out:
- What they do
- How they do it
- Why they’re different
Buyers don’t decide that way. They’re trying to figure out:
- “Is this for someone like me?”
- “Do they understand my situation?”
- “Can I trust them to help?”
If your messaging doesn’t align with how buyers think and decide, no amount of content or lead generation will fill your pipeline. This is the gap I help you close.
WHAT WE DO
Buyer-enabled messaging that makes pipeline work.
I help you rebuild your messaging from the buyer’s point of view — so the right people recognize themselves, engage sooner, and move forward with confidence.
That means:
- Clear positioning buyers instantly “get”
- Messaging that reflects how they actually think and evaluate
- Content that attracts instead of convinces
- Sales conversations that start warmer and move faster
Pipeline becomes more predictable as a result.
The Pipeline Growth Lab
Buyers expect clear, relevant information to be available instantly — and they won’t dig for it. You want to be visible, with messaging and touchpoints that are aligned with your buyer’s expectations, so you build trust even when you are not in the room.
What’s Included:
- Clarifying who you’re really for — from the buyer’s perspective
- Defining what you solve in language buyers recognize
- Sharpening differentiation that actually matters to them
- Translating messaging into content and sales-ready language
You don’t leave with a framework. You leave knowing exactly how to talk about your business — and why it works.
What Happens After the Lab is Complete?
I will continue to work with you on content and messging that builds authority over time, attracts the right audience, educates buyers, and brings new leads into your pipeline.
Who This is For
This is for You If:
- You are a B2B firm or small agency with proven client results
- You have active clients and real expertise
- Your pipeline feels inconsistent or slower than it should
- You suspect messaging, not effort, is the real issue
This is NOT for You If:
- You are pre-product-market-fit
- You are looking for tactics, hacks, or quick lead spikes
- You want someone to run campaigns for you
- You don’t think messaging or content is what’s holding you back
We Help You Give Your Buyers What They Need to Say Yes
Simplify the buyer journey
Understand where leads fall off or deals stall, so we can close the gaps with content and messaging that nudges them towards the next step.
Moves buyers deeper into the sales process
Most marketing focuses on awareness, but our work will help maintain momentum that helps sales move forward, by building trust, anticipating questions/objections, and providing the evidence buyers need to make decisions.
Align your marketing messaging with buyer expectations
Speaking the language of the customer, and promising tangible/specific outcomes, makes it easier for them to believe in your solutions, and trust that you are able to solve their real business problem.
Give buyers (and their stakeholders) confidence
Reinforcing the same tangible (!) promise at all stages of the game helps buyers feel more confident, AND it helps build brand salience and memorability.
Set the marketing foundation to scale your business
Maybe you enter new markets, offer new products, hire new employees, etc… having a core message strategy defined means you are not starting from scratch every time, and you can continue to reinforce the same brand and values your customers already trust.
What Our Clients Say
Katie took the time to gain a deep understanding of our business and the challenges we face, most importantly, she listened. This allowed for tailored solutions that have directly impacted our business and our patient experience. The level of professionalism, insight, and dedication to our success exceeded expectations.
– Dave D., CoreLife Healthcare
Katie’s ability to create messaging that is unique, attention grabbing, and impactful is unmatched, from social media posts, to emails, to blogs, to stories and more. Katie makes us feel like we are her only client! I am beyond impressed with Katie’s professionalism, drive, and dedication to the success of my organization. She is a true gem and I am grateful to have found her.
– Erika C., Columbia Community Care
“As a new and growing company, we turned to Katie for help in clarifying our audience, message, and go-to-market strategy. She took the time to really understand our vision and goals, and worked with us to clarify who we are and how we communicate that to the world.”
– – Chris Baer, Mandala Institute
