Marketing Strategy
What Comes Next
We partner with established B2B firms and nonprofits that have ambitious goals and need a marketing strategy that can keep up with the pace of growth.
We help you make better marketing decisions.
It starts with understanding where you’re headed, what’s already working, and what’s getting in the way. From there, we identify the choices that matter most and turn them into a strategy that aligns with your goals, budget, and capacity.
When We Can Help:
You’re doing plenty of marketing, but aren’t confident you’re focused on the right things.
Your positioning or messaging no longer reflects who you are or where you’re headed.
You have people who can execute, but no senior marketing leader setting direction.
Marketing decisions are being made one tactic at a time instead of against a larger strategy.
You need an experienced outside perspective to help determine what to prioritize—and what to stop doing.
What You Get:
A stronger answer to why the right customers, clients, donors, or partners should choose you.
Direction on the audiences, opportunities, messages, and marketing investments that deserve your attention.
A focused plan that connects your content, channels, campaigns, sales support, team, and partners to your larger goals.
Ongoing strategic leadership when you need someone to guide execution, evaluate opportunities, and keep marketing moving in the right direction.
About Kate Turner
I spent nearly two decades leading marketing inside organizations across the nonprofit, healthcare, and higher education sectors before founding Kate Turner Marketing.
Today, I work with established firms and nonprofits that need senior marketing thinking without necessarily needing another full-time executive.
If your organization has outgrown its current approach to marketing, I’d love to hear where you’re headed.
