Marketing Strategy for What Comes Next.
We partner with established B2B firms and nonprofits that have ambitious goals and need a marketing strategy that can keep up with the pace of growth.
when we can help:
Doing impactful work, but feeling invisible.
Have a clear vision that is not well articulated.
Need more consistent, predictable monthly revenue.
At an inflection point, growing, evolving, or expanding.
Fed up with tactical, surface-level marketing that has not delivered results
Ready for a thoughtful, strategic approach that matches the rigor of the work they do for the people they serve.
marketing strategy consulting
We help you make better marketing decisions.
It starts with understanding where you’re headed, what’s already working, and what’s getting in the way. From there, we identify the choices that matter most and turn them into a strategy that aligns with your goals, budget, and capacity.
For B2B Organizations: Your goal may be entering a new market, moving upmarket, attracting more profitable clients, creating a more predictable pipeline, supporting a sales team, differentiating in a crowded category, or evolving beyond relationship-driven growth. Our B2B work is especially well suited to professional services firms where expertise, differentiation, reputation and relationships play a major role in how clients choose.
For Nonprofits: Your goal may be growing contributed revenue, strengthening donor retention, reaching new audiences, expanding a program or geographic footprint, increasing participation, strengthening organizational positioning, or making marketing and communications a more strategic driver of the mission.
HERE’S HOW WE DO IT
What You Get When You Have a Strategy:
Sharper positioning: A stronger answer to why the right customers, clients, donors, or partners should choose you.
Clearer priorities: Direction on the audiences, opportunities, messages, and marketing investments that deserve your attention.
A practical marketing strategy: A focused plan that connects your content, channels, campaigns, sales support, team, and partners to your larger goals.
Senior-level guidance: Ongoing strategic leadership when you need someone to guide execution, evaluate opportunities, and keep marketing moving in the right direction.
Who We Work Best With
This is for you if:
- You’re doing plenty of marketing, but aren’t confident you’re focused on the right things.
- Your positioning or messaging no longer reflects who you are or where you’re headed.
- You have people who can execute, but no senior marketing leader setting direction.
- Marketing decisions are being made one tactic at a time instead of against a larger strategy.
- You need an experienced outside perspective to help determine what to prioritize — and what to stop doing.
We might not be a fit if:
- You’re very early-stage or just getting started without a budget for strategic support.
- You are looking for extra hands for marketing tasks, not a strategic marketing program.
- You already have an in-house marketing leader and are looking for ad hoc, freelance support.
- You’re comfortable with your positioning and are looking for someone to maintain the marketing system that you’ve built.
Schedule a Strategic Conversation
Schedule a 30-minute call to talk about where you want to go, what you’ve already tried, and whether this is the right fit.
