Strategy & Storytelling for Social Good
Higher Education | Nonprofit | Social Impact
Channels
Social media, website, blogging, podcasts, video…The channels we use to connect and communicate are endlessly changing. Do you need to be everywhere? How do you know where to place your message for the greatest impact? And, how do you allocate valuable (and sometimes scarce) resources?
Good news – you don’t have to be everywhere or do it all.
Let’s develop a targeted approach to reach your best audiences with the right message that coverts prospects to donors, students, or advocates. Focus on the tactics that get results AND save time and money.
Content
Every relationship starts with a story. What story connected you to your organization? Was it about the impact, or the people, or the creativity, innovation and spirit that drives social change?
Let’s help others connect in the same way you have – by telling those powerful stories.
And, make sure your stories are heard by the people who matter most to your mission. We can develop an efficient strategy to adapt your content for social media, video, public relations, email communications, website, and more – mean you get the most value from your content.
Marketing
What is working (or not working) with your marketing efforts?
When was the last time you evaluated your strategy at a high level?
Sometimes it just takes a fresh perspective and outside view to uncover new opportunities to solve old problems or reveal an easy win.
Let’s review how your are communicating your message to ensure the right fit between content, channel, and audience. And, let’s find new opportunities to make your mission stand out and resonate (loudly) with those who could benefit from your services.
Do more than share your story, make people believe in your mission as much as you do.
With the right content strategy, you can create powerful and lasting connections that drive loyalty, engage stakeholders, and help your organization grow.
Let’s Talk
Schedule a 30 minute introductory call.