Positioning for Where You Want to Go Next.
It’s becoming harder to stand out in your category, no matter what marketing you try. You know that if you want to win premium clients, increase revenue, and move upmarket, then you need to go beyond surface-level tactics and build a reputation that extends beyond your immediate network.
We help $1-5M consulting firms stop blending in with positioning that is rooted in the voice of their clients, so the right prospects seek them out as the best and only choice. Then, we keep your marketing running with messaging, content, and systems that grow with you.
WE WORK WITH FIRMS WHO ARE
Losing deals to less qualified competitors
Seen as a category, not a choice. Your best prospects don’t understand why you are the right fit.
Attracting clients who are price-sensitive or are looking for piecemeal solutions
Looking to move upmarket or raise rates
Fed up with tactical, surface-level solutions that have not moved the needle
Ready to invest in a thoughtful, strategic approach that matches the rigor of the work they do for their best clients
WHY PAST MARKETING HAS FAILED
Clear to You. Confusing to Your Buyers
Your picture of your buyers is more distorted than you think. Your understanding of your differentiation and value is built on what you believe about your work and your buyers — patterns, assumptions, and instincts that you’ve built from years of experience. It’s informed, but incomplete.
But what’s missing is what your buyers believe. What they were experiencing, how they talk about their problem, what it means to them, and how they make decisions. It’s the sometimes uncomfortable nuance that they don’t share during a discovery call.
Most positioning and branding firms interview your team, synthesize your thinking, and reflect it back in cleaner language. Over time, those built-in assumptions start to show in messaging that doesn’t quite land and marketing that underperforms.
But, when we start with your ideal customer, we are able to tune your positioning more accurately to the buyers you want to be working with. And that means your business development gets easier, you stop haggling on price with wrong-fit prospects, and you are able to be more selective about who you work with, what you charge, and how you want to build your business.
HERE’S HOW WE DO IT
The Strategy x Story System™
When prospects encounter your firm, they’re making a fast judgment: does this firm solve my problem, for firms like mine, at a level I can trust? If your positioning doesn’t answer that immediately and convincingly, you lose — even when you’re the better choice.
Strategy is your positioning and differentiation, built from the voice of your buyers — not the assumptions of your leadership team.
Story is your messaging and content, derived from what your clients actually say — not what you believe sounds right.
Together, they build the foundation for a practice that can grow beyond referrals: an offer, audience, position, and story that attracts the right buyers and helps them move forward with confidence.
Phase 1: Extraction
Understand what you believe about your business alongside what your clients actually say — and map the gap.
I conduct one:one interviews with a handful of your best clients (the ones you would want to clone). The goal is to surface their evaluation criteria, their situation and context, things that stood in the way, alternatives they considered, and the real reason they chose you.
You leave with a clear picture of how your buyers see the problem, the decision, and you.
Phase 2: Alignment
We build the strategic foundation — ideal client profile, offer, positioning, and messaging calibrated to how your buyers actually decide.
What we learn during the interviews shapes your ICP, your differentiation, your point of view, and the language that makes the right buyers recognize themselves.
You leave knowing exactly how to talk about your business and why it works.
Phase 3: Activation
Evaluate your marketing activities against how your buyers actually shop — and build a 90-day plan around what moves the needle.
You leave with a clear starting point and the metrics to know if it’s working.
Who We Work Best With
This is for you if:
- You’re a principal-led $1-5M consulting firm looking to add your next $1M in revenue
- You’re losing deals to competitors who are less qualified or are being seen as a category of solution, not a specific choice
- You’re attracting clients who are too small, too price-sensitive, or looking for piecemeal solutions that devalue your work
- You’ve invested in marketing tactics and now have the appetite and budget for strategic marketing thinking.
We might not be a fit if:
- You’re early-stage without an established client base
- You need immediate lead generation or tactical execution
- You’ve already done rigorous voice-of-customer research and have a validated positioning strategy in place
- You’re comfortable with your positioning and are looking for someone to maintain the marketing system that you’ve built.
Ready to Stop Blending In?
Schedule a 30-minute call to talk about where you want to go, what you’ve already tried, and whether this is the right fit.
