Pipeline Growth Lab

Fix the messaging problem that’s making your pipeline feel inconsistent — so the right buyers recognize you, engage sooner, and move forward with confidence.

Buyer-Enabling Messaging that Makes Your Pipeline More Predictable

You don’t have a lead problem. You don’t have a content problem. You don’t even have a pipeline problem.

You have a buyer enablement problem.

When buyers don’t immediately see themselves in how you describe what you do, everything downstream slows down — content underperforms, sales cycles drag, and your pipeline feels unpredictable. No matter how much effort you put in.

Pipeline Growth Lab fixes that.

Is this right for you?

The Pipeline Growth Lab is designed for B2B consultants and small agencies who:

Rely heavily on referrals and word of mouth
Get on sales calls with “good-fit” buyers who later go quiet
Feel like they’re explaining themselves too much in sales conversations
Know their business has evolved — but their messaging hasn’t kept up
Suspect messaging is the real constraint, even if they can’t fully articulate why

If your work delivers real value but your pipeline feels harder than it should, we can help.

Most messaging is built from the inside out.

How you think about your work
What you believe makes you different
The language you use internally

But buyers don’t decide like that. They want to know:

“Is this for someone like me?”
“Do they understand my situation?”
“Can I trust them to help me make a good decision?”

When your messaging doesn’t align with how buyers think and evaluate, they hesitate — or disengage entirely. That hesitation is what shows up as:

Slow or stalled deals
Ghosting after “good” calls
Inconsistent inbound
Pressure to keep explaining or convincing

Pipeline Growth Lab Closes the Buyer Decision Gap.

Get Started with a 30 Minute Call →

Book Now

Katie’s ability to create messaging that is unique, attention grabbing, and impactful is unmatched, from social media posts, to emails, to blogs, to stories and more.

Katie took the time to really understand our vision and goals, and worked with us to clarify who we are and how we communicate that to the world.

We worked with Katie to plot a path to building brand awareness, and have now executed better branding, clearer positioning and messaging

More Testimonials from Our Clients

The Pipeline Growth Lab

Fix the messaging problem that makes your pipeline unpredictable.

We start by rebuilding your messaging from the buyer’s point of view — so buyers recognize themselves, understand your value faster, and move forward with confidence.

Buyer Messaging

Identify where buyers get confused, hesitant, or stuck
Rebuild your messaging around buyer recognition and decision-making
Sharpen differentiation based on what buyers actually care about

Outcome

Buyers recognize themselves. Sales conversations warm up. Pipeline friction becomes visible — and solvable.

Messaging Application

Where your messaging should (and shouldn’t) show up
GTM direction rooted in buyer behavior
A focused content direction that reinforces buyer recognition
Clear priorities and action steps

Outcome

Messaging leaves the document and starts working in the real world.

Ongoing Messaging & Content Support

(optional, custom scope)

Ongoing messaging strategy as buyers, offers, or markets evolve
Support applying messaging consistently
Clarity that compounds instead of drifting over time

Outcome

Content builds authority, attracts leads, and supports your sales process.

What you will walk away with:

External Buyers Guide: Buyer-ready messaging that supports confident decisions and faster deals.
Internal POV Architecture: Buyer-aligned language that explains your unique perspective on the problem, beliefs, and solutions — to guide your messaging and content across your team and your marketing channels.
Core Marketing Assets: Buyer-enabling content for key marketing assets, such as your website, LinkedIn profile, pitch decks, and one-pagers.
Ongoing Content: for LinkedIn, your blog or thought leadership, marketing materials, emails, and more. This is optional and scoped/priced after the foundational work is complete.

You should only work with me if you want…

More confidence in how you talk about what you do
Consistent visibility with your target audience
Inbound inquiries from ideal-fit prospects
Better-qualified referrals (because people understand what you do)

FAQs

What does an engagement look like?

Weekly 60-minute workshop sessions

Ongoing async collaboration via Slack

Track it all in Notion

What if we’ve already done “messaging” work

If your messaging was working, you would not be here. If your pipeline is unpredictable, it means that your messaging is not connecting with buyer. And that is what we will fix.

How much does it cost?

The initial strategy work (messaging + application) is $7,500 (assumes one primary buyer, multiple buyer types will increase cost). Ongoing messaging and content support are scoped and priced separately following the initial engagement, and typically start at $2,000/monthly.

What if messaging is not actually my problem?

We will have a qualifying conversation before we engage in any work. If, based on that initial conversation, I determine that your messaging is not your primary constraint, then I will advise that you work with a consultant better suited for your needs.

How much time should I dedicate to this?

One hour for our workshop/strategy sessions, plus 1-3 hours for async, collaborative work weekly.

When will I see results?

As you can imagine, this varies considerably. Consistent growth takes time, but you should immediately feel a difference in your confidence, clarity, and momentum within a few weeks of working together.

Do you offer custom engagements?

I have structured this program based on experience and expertise into what works and find that custom or piecemeal engagements diminish the effectiveness and results. If you have specific questions about your business or situation, please schedule a call to discuss.