More Revenue. Less Guessing.
I work with founders who’ve proven their business through referrals but need a marketing system that scales. We start with the strategic foundation — differentiation, messaging, audience, offers — then build an integrated system that generates predictable results and shortens sales cycles.
WE WORK WITH B2B FOUNDERS WHO:
Need a predictable inbound pipeline to fuel future growth.
Are tired of chasing disconnected marketing tactics.
Recognize that an integrated marketing strategy is essential to hit the next level.
Most marketing fails because it skips the foundations.
When your business was young and scrappy, your marketing was too. Now, your business has matured — you’ve proven the model and have the reps — but your marketing is still inconsistent and haphazard… so you’re relying on referrals and hoping that clients renew contracts.
Sound familiar?
You’ve probably got a list of marketing “things” that you have tried. Quick-fix campaigns. Restructured offers. Tweaking the homepage. Worked with that lead-gen guy who had you running in circles with meaningless calls. You’re on three social platforms, have two newsletters, and spend hours per week on LinkedIn.
The problem is not the tactics. It’s that you’ve never built a system to tie them all together.
You’ve probably heard all of the marketing advice, but the last thing you need is another “strategy” that you don’t have time to implement.
What you need is a strategic partner who gets into the weeds of your business, helps you strip away activities that don’t matter, and focus on the few things that will drive real results.
That’s where I come in. Together we will:
>> Uncover your differentiation and position you as the obvious choice
>> Create clear, confident messaging and offers that attract new business, build trust, and shorten sales cycles.
>> Develop repeatable, predictable systems to educate, nurture, and convert ideal buyers
>> Support pipeline growth with ongoing strategic advising and execution support.
Hands-on, done-with-you marketing support that builds and maintains momentum.
This is not another framework. This is collaborative, strategic support to create an integrated marketing engine that grows your business.
WHAT WE DO
Create a marketing system that build momentum, without draining your energy.
Strategic Foundations
Buyers expect clear, relevant information to be available instantly — and they won’t dig for it. You want to be visible, with messaging and touchpoints that are aligned with your buyer’s expectations, so you build trust even when you are not in the room.
Go-To-Market Strategy
You’ve tried enough marketing experiements to know what marketing should look like, but you don’t have the time or energy to figure out exactuly how to build it. We create a plan that is easy to execute and aligned with your goals.
Ongoing Execution
Build authority over time with marketing activities and content that attracts the right audience, educates buyers, and brings new leads into your pipeline.
Not sure where to start?
Book a Marketing Strategy Sprint to diagnose exactly what’s working and where to focus first. We’ll complete a strategic assessment of your marketing system and give you a prioritized action plan you can follow with or without additional help.
Here’s What To Expect
Strategic Foundation
- Ideal Customer Profile – Who you serve best and why
- Core Messaging – Your unique point of view and how you talk about the problem
- Differentiation & Positioning – What makes you different and where you sit in the competitive landscape
- Offer Clarity – What you’re actually selling and how it’s packaged
Outcome
A strategic, integrated framework that drives your marketing efforts
Go-To-Market Strategy
- Buyer Journey Mapping – How prospects discover, evaluate, and decide to work with you
- Channel Strategy – What marketing tactics to use, how, and when
- Campaign Plan – Specific plays and timelines for your marketing activities
- Go-To-Market Dashboard – Track and measure KPIs and business outcomes so we stay on track
Outcome
A clear, actionable go-to-market roadmap aligned with specific business goals
Ongoing Execution
- Marketing content creation to support need identfied in the GTM plan and our weekly strategy sessions.
- Common examples: thought leadership articles, LinkedIn content, email campaigns, newsletters, web content, marketing collateral.
- Strategic Advisory – Regular strategy and planning sessions
Outcome
Content designed to build authority, attract leads, and support your sales process.
We Help You Give Your Buyers What They Need to Say Yes
Simplify the buyer journey
Understand where leads fall off or deals stall, so we can close the gaps with content and messaging that nudges them towards the next step.
Moves buyers deeper into the sales process
Most marketing focuses on awareness, but our work will help maintain momentum that helps sales move forward, by building trust, anticipating questions/objections, and providing the evidence buyers need to make decisions.
Align your marketing messaging with buyer expectations
Speaking the language of the customer, and promising tangible/specific outcomes, makes it easier for them to believe in your solutions, and trust that you are able to solve their real business problem.
Give buyers (and their stakeholders) confidence
Reinforcing the same tangible (!) promise at all stages of the game helps buyers feel more confident, AND it helps build brand salience and memorability.
Set the marketing foundation to scale your business
Maybe you enter new markets, offer new products, hire new employees, etc… having a core message strategy defined means you are not starting from scratch every time, and you can continue to reinforce the same brand and values your customers already trust.
What Our Clients Say
Katie took the time to gain a deep understanding of our business and the challenges we face, most importantly, she listened. This allowed for tailored solutions that have directly impacted our business and our patient experience. The level of professionalism, insight, and dedication to our success exceeded expectations.
– Dave D., CoreLife Healthcare
Katie’s ability to create messaging that is unique, attention grabbing, and impactful is unmatched, from social media posts, to emails, to blogs, to stories and more. Katie makes us feel like we are her only client! I am beyond impressed with Katie’s professionalism, drive, and dedication to the success of my organization. She is a true gem and I am grateful to have found her.
– Erika C., Columbia Community Care
“As a new and growing company, we turned to Katie for help in clarifying our audience, message, and go-to-market strategy. She took the time to really understand our vision and goals, and worked with us to clarify who we are and how we communicate that to the world.”
– – Chris Baer, Mandala Institute
