Jeff Galas and I see things the same way. Most of the stuff that looks like a sales problem is actually a symptom of something bigger — unclear positioning, misaligned messaging, or an ICP and offer that don’t quite fit. Which means, every sales conversation is harder than it needs to. Jeff helps you convert more of the buyers in your orbit; I help you attract more of them — and use content to prime them so they are ready to say yes even before the sales conversation happens.

If you got value out of the article Jeff shared, then I’d love to have you subscribe to Strategy & Story — my weekly(ish) newletter… And, as a special thank you, here are a few resources that I’ve built for founders and consultants want to tell a better story about their business.

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The Strategy & Story Kit

✓ Strategy & Story Diagnostic: A 4-minute self-assessment that scores you across the four foundations: offer, ICP, positioning, and messaging. You’ll see where the biggest cracks are before you spend another dollar trying to fix the wrong thing.

✓ Simple Content Strategy for Founder-Led Firms: A short guide for founders who want to stop guessing what to post or wasting time on content that doesn’t convert. This is the exact content strategy that I use with my clients, and for my own business.

✓ 5 Steps to Stand Out in Your Market. This is a 5-day email course that walks you through exactly how to create messaging that attracts the right buyers (and filters out the wrong ones). How to articulate your point of view, ideal buyers, buying triggers, your solution, and your strategic value. With templates to craft your messaging. One email a day for 5 days. Sign up here:

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about me…

I’m Katie Turner. I spent nearly two decades in marketing and communications leadership before I launched my biz, and one thing I learned over and over was the importance of storytelling — especially in marketing. Stories are how humans have connected since the beginning of time, and it is how we can continue to connect — regardless of AI, algorithms, feeds, formulas, and frameworks.

Now, I work with B2B founders and consultants who grind under the intense pressure of owning growth every day. New clients come in through word-of-mouth, referrals, networking and endless 1-1 calls. It’s unpredictable, uncontrollable, and impossible to scale. If they stop, the pipeline stops.

I help them build something different. A messaging strategy that attracts right-fit prospects, content that helps the right buyers see themselves in the story, and assets that speed decision making and shorten sales cycles.

What looks like a sales problem is almost always a strategy and story problem. I help you fix it.